The NHS Blood and Transplant section is urging residents in the Driffield area to discuss organ donations with their families.
It is asking people to tell their families this Christmas that they want to donate their organs and to record their decision by joining the NHS Organ Donor Register.
There are 64 people in the East Riding of Yorkshire currently waiting for a transplant and 28 East Yorkshire residents have died in the last five years due to the shortage of organs.
Anthony Clarkson, Acting Director of Organ Donation and Transplantation at NHS Blood and Transplant, said: “Don’t miss the opportunity to discuss organ donation when you’re with your family this Christmas. We know that Christmas is a time for enjoying ourselves and talking about the nice things in life like future holidays. But for people in need of an organ, Christmas is a very difficult time.
“Fourteen people in East Yorkshire have received a life-saving organ transplant from a deceased donor this year but to help save more people we need everyone, including the 190,533 people on the NHS Organ Donor Register in East Yorkshire, to talk to their loved ones about their donation decision.”