Driffield Community Cinema suffered its first setback this week, when only two youngsters attended the Saturday morning matinee of animation blockbuster Home.
This paltry turnout followed the cinema’s first two Saturday showings, when audiences numbered 23 and 25 respectively.
“Saturday was certainly a wake-up call,” said Paul Grinstead, one of the cinema organisers.
“Maybe the novelty has worn off already, but I doubt that.
“It’s more likely a combination of bad weather and a film which didn’t appeal to enough people.”
The cinema is based at Market House - formerly known as the Access Centre - in Exchange Street.
Businessman Chris Morris owns the property and in July, he recruited local hairdresser Richard Hill and Mr Grinstead to make the cinema idea a reality.
“Chris deserves to succeed because he’s put a lot of money, effort and time into providing a facility the town has lacked for a long time,” said Mr Grinstead.
“It costs between £100-£125 to show a film and we just about broke even the first two weeks. That audience level needs maintaining,” he added.
Although the cinema is currently only operating Saturday mornings, adult films will be shown on Thursday afternoons in the near future. Evening performances will follow. The cinema is also available for private bookings.
Organisers are appealing for people to let them know what films they would like to see and on what days and times.
“We have a Facebook page called Driffield Community Cinema, where people can contribute their ideas,” said Mr Grinstead.
“The latest blockbusters are out of our league, but there are a lot of popular films available to us which have only been released a few months,” he added.
Shaun the Sheep is the cinema’s next offering on Saturday (Nov 14), 11am.
Tickets can be reserved through the Facebook page or by calling/texting the booking lines 07754 935863/07932 494357 or call 01377 255272.