A Driffield-based businessman is the driving force behind an up-market holiday park in the North York Moors National Park.
Mark Goodson, whose father, uncle and grandfather ran iconic cinemas in Filey, Tadcaster and Sleaford, is developing the 10-acre Wayside Lakes at Wrelton.
The £500,000 Wayside Lakes development is situated next to the successful Wayside Holiday Park, which the Goodson family have owned since 1975.
The five-star development, with two picturesque lakes as focal points, can cater for up to 38 exclusive lodges.
Already there are seven lodges on site, with strong interest coming in for others from across the north of England.
Prices start from £60,000, rising to £120,000.
Mr Goodson said: “Wayside Lakes is the newest addition to Wayside Holiday Park and we believe strongly it’s our best creation to date.
“The quality holiday lodge market is buoyant, thanks to the strength of the so-called grey pound, and we are discovering that an exclusive holiday park is an idea whose time has come.
“Most of our new owners are 50-plus, professional and white collar workers who are retired or semi-retired.
“They have decent pension pots and want a comfortable and attractive home, away from the bustling world, but close enough to beautiful countryside and sophisticated tourist attractions.
“Location, of course, is crucial. Wayside Lakes is ideally situated within easy reach of Yorkshire’s breath-taking coastline, historic market towns, world-class heritage and mile upon mile of superb walking country.
“Set amid North Yorkshire’s rolling, wood-fringed fields, its peace and tranquillity are perfect for those who want to escape, relax and recharge their batteries.”
Run by three successive generations of the Goodson family, dedicated to personal service, quality and stewardship of the land, the original Wayside Holiday park development provides static caravan holiday home luxury, together with a provision for seasonal touring caravans.
Mr Goodson, though, has come relatively late to the holiday park world.
While he has always had an interest in the family business, he was a co-director of an IT business in Hull for 25 years, before semi retiring and joining his father at Wayside Park in 2011.